Spent the day at Media140 London yesterday.

Here's my thoughts:

There’s still too many questions and not enough answers

Examples of brands ‘doing it’ well are isolated and in specific sectors

Most of the brands that gave real experience- ASOS/Virgin Trains have just done it - without a formal strategy or policy

We saw/heard about successful campaigns from Doritos and Comparethemarket- but these aren't social campaigns. Social is one channel amongst many for these

There needs to be education within large businesses as to both the role real time social media can play but also what impact it can have on business. This needs to be supported by a mesaurement matrix to prove the investment is worthwhile

Its effects transcend departments- not just marketing, pr or brand. Need to incorporate Customer Service and Operations

It’s more than just a marketing campaign

Overall- an interesting conference, some insightful speakers but a bit disappointed that we’re still stuck in the ‘searching for answers’ space...